Jan 27, 2018
Glenn Schmelzle is a marketer, husband, hockey dad
and local community supporter. While in the corporate world in the
2000s, Glenn noticed the tactics he’d learned in MBA school
were turning off buyers, who preferred to be marketed and sold
to online. He also saw businesses struggle with the technical
complexity and the heavy content demands of going digital. By
taking an engineering approach to digital marketing, Glenn helped
companies generate enough leads through their websites to
positively impact sales. He believed so strongly in the approach
that in 2009 he started Marketing What’s New, applying
buyer-friendly content to technology-driven campaigns.
Today we will talk about GROWTH STRATEGY.